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Search
Engine Optimization:
Past and Present
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If
you've been reading any of our search engine optimization articles,
you understand that search engines change their algorithms on
a frequent basis. As such, our search engine optimization experts
must continually stay on top of these changes and pass them down
to our clients so they can reap the benefits and achieve top ranking.
We've outlined some of those major changes as they have occurred
over the last few years:
Keywords: At the turn of the millennium, there were hundreds of thousands of websites in existence. Webmasters and search engine optimization experts felt that the more keywords they were optimized under the better chance they had for top ranking. Today, there are literally millions of websites in existence, and all of them are competing for top search engine ranking. Because of this heightened competition, the days of getting ranked under 40-50 keywords are over. Our search engine optimization experts say that the more focused you are with your keywords, the greater chances you will have for top ranking. For more detailed information, read our article on keywords as they relate to search engine optimization. Link popularity: When the concept of link popularity first hit, people flooded their links pages with hundreds of links. The notion was that the more links you had on your site, the better your chances would be for top search engine ranking. Today, search engine optimization experts realize that you can actually hurt your search engine rankings if you don't pay attention to the quality of those links. For instance, if a site is spamming a search engine or using other unethical search engine optimization tactics, you can actually hurt your own link popularity by reciprocating links with them. Think of it as "guilty by association." You want to make sure that the sites you are linking to aren't using unethical search engine optimization tactics. Developing an effective link popularity campaign is not about quantity. Rather, it is about getting quality links that will increase your search engine rankings. For more detailed information, read our article on link popularity as it relates to search engine optimization. Web usability: It seems like every where you turn, new web design businesses are cropping up by the thousands each day. Many of them are up on the latest design trends and are literate in the vast array of software that enable them to create such beautiful sites. However, where eye-catching design was once the craze, search engine optimization experts now realize that web usability is an integral component in search engine optimization. Whereas the overall design was once the most important aspect of a website, search engine optimization experts now take into consideration things like load times, navigation and consistency. And, most important, we exist in a world where content is more critical than ever. It is no longer a nice frivolity to have content on your site -- it now has meaning and purpose. For more detailed information, read our article on Web site usability as it relates to search engine optimization. These
are just some of the major changes we've seen over the last
few years. Naturally, things will continue to change as the
search engines evolve in their ranking methodology. As search
engine optimization experts, we will continue to monitor these
trends and pass them on to you, our customers.
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