•
Spam. Make every attempt to avoid fraudulent spamming tactics
such as hidden text, blatant keyword repetition, doorway pages,
mirror pages, cloaking, and link farms. If you are unfamiliar
with this terminology, use our Search Engine Optimization Glossary.
There is nothing search engines despise more than spam.
•
Tinker with your meta tags. When your account manager provides
you with meta tags, don't start adjusting them - remember, everything
is done for a reason, whether or not you understand it. If you
are doing your own search engine optimization and need help,
use our free Meta Tag Generator to create your own meta tags.
•
Make changes to your site without letting your account manager
know. Site redesigns, full content revisions and any other major
changes may affect your search engine optimization and possibly
have a negative affect on your search engine rankings.
•
Submit your site more than once a month. This is considered
a spamming tactic, and search engines are strict about their
spamming policies.
• Change
your keywords. Your account manager has gone to great lengths
to determine the most effective keywords for your site. What
you may think are good keywords may actually be damaging to
the search engine ranking of your site. Remember, leave these
critical details to the experts.
•
Blatantly repeat your keywords. Naturally, there is a fine line
between strategically scattering your selected keywords throughout
the content of your site versus grouping them all together,
separated by commas. The latter is known as spamming and you
will get penalized for doing it. Don't think you can fool the
search engines -- they have the technology to figure out these
little tricks.
•
Include lots of relevant, keyword-rich content on your site.
Writing informative and useful content should be your main priority.
And remember to refresh your content. Do what you can to change
your content and keep users coming back for more.
•
Use effective keyword density. A high keyword density ratio
within your content is one of the best ways to increase your
search engine ranking potential. Develop your keyword strategy
by researching the most relevant (and most searched for) keywords
or keyword phrases before you even begin building your site
for maximum results.
•
Make sure your Web site is usability-friendly. Your site should
be quick to load, clean, appealing, and easy to navigate. For
more information on Web site usability, click here.
•
Make sure your Web pages are easily accessible. Not only do
you want users to be able to access all your content-rich pages,
but it is equally important for search engine spiders to find
all your content. We encourage you to create a site map -- an
informative and easy way to assist visitors -- and search engine
spiders -- in finding every page on your Web site.
•
Implement a link popularity strategy on your Web site. Link
popularity should be an integral component of your search engine
optimization strategy. A link popularity campaign can greatly
enhance your search engine ranking potential. The more quality
internal, outbound and inbound links you have, the better.
• Be
patient. After search engine optimization and submission of
your Web site, you will see your listing on most search engines
in just three days. But, bear in mind it may take anywhere from
30-60 days to achieve high ranking due to the time it takes
for search engine spiders to properly index your site. Ranking
takes time and is unfortunately a measure beyond any search
engine optimization and submission company's control.
