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The
FAQ Page: Your 24/7 Salesman
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As a business owner, you are in charge of your own destiny. And like most business owners, you are in business because you are driven by the mighty dollar. Because the Internet is open 24/7, web site owners have the luxury of selling their products and/or services when their official business day ends. Unlike most retailers, we don't have to turn on our neon "CLOSED" sign at the end of the day. However, many potential customers will not buy online during "off-hours" if they cannot get answers to questions that may affect their buying decision. That's where you can turn your store on automatic pilot and reap the benefits of an FAQ page. A customer-friendly FAQ page will answer any potential questions your customers may have. Just think about how many times you get asked the same questions over and over again. It seems as though there are just as many people who don't bother reading your site than those who do. Let's face it, people want answers and they want them fast. The best way to create your FAQ page is to start by listening to your customers. Keep a log of their most frequently asked questions and include them in your FAQ page. By answering their questions, you can further expedite their buying decisions when you're offline. FAQs Are Good Spider Food, Too Not only will an FAQ page be of benefit to your customers, but think of what it can do from a search engine optimization perspective. You now have a prime opportunity to entice search engine spiders with plenty of keyword-rich content. Consider your keywords when writing FAQ copy. For great information on keywords and keyword density, click here. Remember, keywords are critical to the search engine optimization and ranking of your site. To
make sure search engine spiders can find your FAQ page, be sure
to include it on both your home page navigation and your sitemap.
When you make it easy for people to navigate your site, they
will find what they are looking for and will most likely be
a repeat visitor. Likewise, when your site is easily navigable
by search engine spiders, you increase your chances of being
favorably listed in their search results. For more information
on sitemaps, click
here. Your FAQ page is also a great way to create internal
links within your content. When writing your FAQs, think
of how you can link your questions together. For instance, a
question about payment options may directly relate to a question
about privacy.
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