Link
popularity has become an increasingly important feature used by search
engines as they use this information as a ranking criterion. At Submit
Today, we call it "ethical spider food." Basically, link
popularity is a link to your home page on related Web sites. Because
link popularity goes hand in hand with search engine optimization,
it is important for any company with a Web presence to build a link
development strategy. Here's how it works: The more links pointing
to your site, the more popular you become to search engines. The more
popular you become to search engines, the higher your site gets ranked.
This is a more ethical approach to ranking as opposed to using "tricks"
(i.e., cloaking) which will eventually cause you to be eliminated
by search engines. Most search engines do monitor to see which sites
are using these illegal measures to enhance their rankings. Dont
become one of them!
At SubmitToday,
our Opti-Links service is included in every Opti-Submit package. We
create the link popularity for you by pre-selecting quality sites
and grouping them in categories related to your product/service. Please
note we do not include adult site or sites that are discriminatory
in nature.