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Analyzing Your
Content for
Maximum Search Engine Optimization
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As a business owner, you've had to tackle many projects to get your business on the Internet. First you had to select a hosting company. Next came choosing the right domain name and registering with a merchant account to process your sales. And, somewhere in the midst of all this, you've undoubtedly spent a lot of time, money and energy on Web site design. Now that all the basics are covered, you can sit back and listen for the ca-ching sound you've been waiting for, right? You couldn't be further from the truth. The fact of the matter is if you have already made a significant investment of time or money in your Web site, you should carefully (and continuously) analyze the content within your site to see if it can truly deliver a return on your investment. As you begin to tackle this daunting -- yet critical -- task, ask yourself the following questions: 1. Is my content informative and engaging? Writing engaging and informative keyword-rich content is an integral component of search engine optimization. It's critical to grab your visitor's attention in the first five seconds they enter your site. How do you do that? The answer is easy -- offer them engaging information that is beneficial to them. Think about all the sites you visit when surfing the Internet. There are some sites you instantly click off and there are those sites that you linger on for hours. The main difference between the two is the amount of useful and engaging information offered. 2. Do I highlight the unique selling proposition? Your unique selling proposition (USP) is what differentiates your product/service from that of your competition. Your USP should be one sentence in length. It is absolutely critical that it is written in a clear and concise tone so anyone can understand it. Your USP should focus on the one benefit that is unique to your company, product or service. Following are some strategies to use when developing your USP:
3. Does your content focus on the benefits (not features) of your products or services? Rather
than focusing on the features of your product or service, focus
on its benefits. Potential customers want to know how buying
your product or service will enrich their lives. They want to
see evidence for the benefits of owning your product or using
your service. 4. Is your content written with search engine optimization strategies in mind? Search engine optimization is critical to the success of your business. If potential customers can't find your Web site, then all your efforts will never pay off. So, how do you find things to write about? We've compiled a list of potential ways for you to add content to your Web site to make it more search engine friendly, thus increasing your maximum search engine ranking potential. Check out our article on search engine optimization as it relates to content here: http://www.submittoday.com/optimizing_content.htm. 5. Is there a call to action? So, you've got a lot of content on your site and the traffic is definitely there. So, why haven't you been selling? Start turning those browers into buyers! Your content may lack a call to action. Potential customers aren't going to buy your product or service unless you ask them to, show them how to do it, and why time is of the essence. Try something as simple as including a button that says, "Buy Now." Or, provide an offer with a purchase, like "Get free shipping with every order." Here are some of our favorites:
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