the leading search engine worldwide, was founded in 1998 by Stanford
University graduate students Larry Page and Sergei Brin.
at Stanford in 1996, Page and Brin began developing a search
engine they eventually entitled BackRub. This search engine
was designed to look at the connecting links between web pages
in order to determine a site's authority. In 1998, Page and
Brin set up their first data center in Page's dorm.
the encouragement of fellow Stanford alum David Filo, who started
Yahoo a few years earlier, Page and Brin decided to start a
company and started looking for investors to back them. Andy
Bechtolsheim, one of the founders of Sun Microsystems, invested
$100,000 in the company after receiving a demo of their search
technology. Eventually the pair raised over $1M.
Inc. was established on September 7, 1998 in a friend's garage
in Menlo Park, California. Page and Brin hired their first employee,
Craig Silverstein, who was later to become Google's Director
their humble beginnings, Google served over 10,000 queries a
day and quickly gained a reputation as a trustworthy source
of information. By 1999, it was serving 500,000 queries a day
and the company moved from the unassuming four walls of a garage
to the now mega Googleplex headquarters in Mountain View, California.
achieved praise and publicity as news spread rapidly through
online and offline media as well as their receipt of numerous
awards and recommendations. Their audience continued to grow
along with their reputation for effectiveness, relevance, speed
2000, Google replaced Yahoo's own internal search engine as
the provider of supplementary search results on Yahoo. Now,
with more than 50% share of the total search market, Google
provides search results for numerous search engines on the web.
has become all-important to both search engines and search engine
optimization specialists alike. The other search engines have
a tendency to mimic any algorithmic changes made by Google.
Likewise, search engine optimization specialists continually
study the changes as well in order to provide their clients
with the best search engine rankings.
is the one to watch.