As
search engine optimization experts, we hear this question a
lot. Many clients wrongly confuse these two terms that couldn't
be more different from each other.
Many
search engine optimization, submission and ranking firms offer
a free search engine submission service. Sure, your site will
probably get indexed, but there is no guarantee that your site
will achieve high ranking. In most situations where a free submission
service was used, the ranking will generally stay the same.
Why is this?
Well,
take heed of the expression, "Nothing in life is free!"
Chances are, the site submitted wasn't properly optimized. Granted,
there are some sites that have been optimized and when the site
owner used a free submission service, it did achieve a decent
ranking. But, unfortunately, those sites are few and far between.
To
that end, the only tried and true way to achieve high ranking
is by effectively optimizing your Web site using the ethical
search engine optimization strategies we preach on this page.
Sure, it may take more work, but the payoff will be a highly
ranked site that delivers qualified traffic to your products
and services.
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